Cyclical Business & Transformations

It Continues to Change

Competition for Business in Michigan – How They Tackle It

Published / by Esther Narede / Leave a Comment

Search engine optimization is one of the most effective, as well as an affordable, methods of improving the brand awareness and sales conversions of your business. Any business in Michigan that doesn’t take advantage of such a marketing method is losing a lot of clients to their competition. Search engine optimization will help your site rank on the first page of Google and the other search engines to attract highly targeted traffic to the business. SEO brings in highly targeted visitors to your business compared to outbound marketing methods used today. That’s why you need to take advantage of a reputed SEO agency in Detroit. 

SEO usually changes with every major algorithm update of the search engines. In fact, Google rolls out 4-5 major algorithm updates a month. Hence, a reputed SEO agency should have an up-to-date knowledge of the latest SEO trends in the industry. Outdated techniques will harm your site more than doing good. Hence, you should be careful to pick the right agency for all your SEO work in the metro-Detroit area. Of course, it’s always recommended that you choose the top Detroit SEO company – Garrett Suzak Digital Marketing LLC.

A reputed agency will provide a high-quality service with ethical SEO methods whereas a fly-by-night agency may use blackhat techniques or outdated methods to rank your site. Unethical methods may rank your site faster, but the search engines will demote the site once they find out that you have been using such methods. That’s why it is important to rely on a reputed service provider that use ethical techniques to rank your site. It may take much longer to rank the site, but your rankings will stick for a longer period of time. 

The Internet Has Changed The World

Published / by Esther Narede / Leave a Comment

The Internet has certainly changed the world. While the actual hardware and source of the concept can be traced as far back as the 1970s and the United States Department of Defense projects (sorry Al Gore, it really was not you), the online arena started seeing civilian use in the 1980s. At the time, it was minimal in use, often just the toy of the rich or the super-geeky, but a few people had modems in their computers.

The mid to late 1990s were when the Internet started seeing expansion into mainstream culture as more and more among the middle class started getting computers that had online access. Those were they days of Prodigy, America Online (AOL), and a host of other services that brought articles, chat rooms, and a plethora of other online content to users, in addition to the ability to connect to websites outside of their content platforms.

Phone lines were often used for Internet connections back then, but that slowly changed. Phone companies still offer Internet connections, but they are usually DSL now, high-speed and no longer will the power eat up your normal phone line. A lot of consumers also go with cable Internet service, and some even use satellite connections.

As high-tech and full of potential as the Internet was, the primary activity on it early on was pornography. That was eventually replaced by music streaming and media piracy, although even that was eventually unseated by social media use, which lost out to media streaming. However, this time it was legitimate streaming through sources like Netflix.

Considering how much business relies on the Internet, it is obviously here to stay. Given its role in uprising across the Greater Middle East during the Arab Spring, it has yet to be determined just how much it is shaping the world.

Business Evolution Over Time

Published / by Esther Narede / Leave a Comment

Let us remember the time when business was done behind the counter, and the walk-in customer was granted a smile while tending the cash to the teller. We also remember the time when trains, boats, and containers were used to deliver merchandise, and the same transportation systems were practically used to bring back large parcels of cash in payment for the merchandise purchased.

The world has evolved. The banks have introduced checks and other forms of payment. Computers have been invented. To respond to the growing demand of businesses, thousands of brilliant technicians invented sophisticated software programs, and, the Internet was born. Communication waves, relayed by satellites, travel through space and time in the blink of an eye. Whether at sea or in the air, once you can get access to a network, you can keep doing business with the world by using the Internet.

Translation engines connect people from various countries and different languages, facilitating an exchange of goods and services, eliminating most of the time the need for a verbal dialogue. Unless it is for specific customer services that require the physical presence of an agent to finalize a transaction, most of the time, eye contact is not necessary. The Internet serves as a core vehicle to make all that possible.

A few keys pressed from a keyboard will complete a sale or purchase from your home computer or the one in the office, at the total satisfaction of somebody on the other side of the globe.

Global worldwide banking systems, such as,  offer money transfer and charges; payments through suitable wired or wireless technology are available on a twenty-four-hour basis. To execute a complicated task nowadays, most businesspeople don’t need to hire a staff of expert and spend a recurring fee to be in business as usual.

Several advantages are somewhat unique to the Internet. With a minimum of effort, store-owners are in business with the world by using the Internet. Thousands of people have set up shops, marketplaces (ie. Amazon), stores as websites. Today, people are buying online without having to leave the front door of their houses or the office desk.

The cost of doing business with the world by using the Internet is no greater than a few hundred a year in any world money. It is so easy to customize a website and own a domain name to open and manage an Internet business; most would agree that it is cheaper than opening a traditional brick-and-mortar business.

The rapid growth of the Internet has changed the speed of doing business. Today you are in contact with the world anytime an Internet connection is available, and that means plenty of business opportunities. Many Internet businesses require nothing more than an Internet connection, very little maintenance, and a product or service that meets worldwide consumers needs.

In our next post, we will cover examples of Internet businesses that you can start today. Stay tuned!